5 ways to give virtual exhibitors more value
While no one can doubt the obvious value sponsors and keynote speakers bring to events themselves, likewise no one can deny that exhibitors are basically the backbone of an event. They fill the space. Their competitions and free samples keep attendees engaged. Most attendees are there to see everything that’s new on offer for their industry, hobbies or personal interests. With everything that virtual exhibitors and their booths bring to your event, here are a couple of ways you can add value to their experience in return.
1. GIVE THEM CUSTOMISATION
Every exhibitor will no doubt want to set themselves apart from all the surrounding booths as well as put their own brand stamp on their temporary home away from home. Choosing a virtual or hybrid events platform that allows for extensive booth customisation will be a huge win for your exhibitors, given the opportunity to show off their brand look and feel properly.
2. HAVE MULTIPLE BOOTH SIZE OPTIONS AVAILABLE
Brands and businesses large and small all have value to add to any industry, and the smallest brands can often have the most loyal customers. Make sure you offer a variety of booth sizes at your virtual event, just as you would for an in-person one. This gives all exhibitors the chance to show off what they’ve got, no matter their budget.
3. OFFER THEM A SPONSORSHIP OPPORTUNITY
While you may have specific sponsors in mind, or are already working in collaboration with sponsors to bring your event to life, it can’t hurt to get some smaller brands on board. Most businesses have money set aside for marketing opportunities, and your event might be exactly what they’ve been waiting for. You can offer space in break-away rooms, on virtual scavenger hunts, within keynote presentations, or on more traditional banners throughout the event. You could even ask exhibitors to get creative with their sponsorships and pitch ideas to you.
4. PROVIDE MULTIPLE SOURCES FOR NETWORKING & ENGAGEMENT
This will also mostly come down to your event platform. You want to go with one that can offer exhibitors the functionality they need to network and show off their products and services properly. Think convenient ways to trade contact information, somewhere to play videos for demos, a place to download PDFs and coupons, an easy way to book one-on-ones with vendors, a space to host competitions, and more! Chat to potential vendors and sponsors to find out what their exhibition needs are and try to get an events platform that can cater to these kinds of needs.
5. INSIGHTS! INSIGHTS! INSIGHTS!
A platform with powerful analytic capabilities will not only add a massive amount of value to virtual exhibitors and sponsors, but will also have them flocking to be a part of your event, meaning a better ROI for both you and them. They want to know things like how many people visited their booth, how long they stayed for, what those that stayed did stay for, as well as how many contacts they collected, how much they sold and how many positive leads they generated.
DO MORE WITH VIRTUWORX
Our events platform, Virtuworx, has been designed with customisability and strong insights in mind. It will give you, your exhibitors and sponsors and your attendees plenty of value, with the option to make your event a hybrid one. Read more or book your demo here:
Want to know more about what it takes to host a successful virtual or hybrid event? Download our FREE PDF: Your Ultimate Guide to Hosting a Successful Virtual or Hybrid Event
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