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The Arch, a cutting-edge multi-purpose venue in Dubai, was designed to captivate and entertain visitors of all ages with its innovative blend of sports, entertainment, and family-friendly activities. At the heart of the project was a central steel arch, which served as the base for various attractions such as ziplines, climbing walls, and bag drops. Surrounding the arch, visitors could enjoy an array of amenities, including pump tracks, soccer fields, basketball courts, and outdoor fitness classes. As night fell, The Arch transformed into a dazzling spectacle with vibrant light shows and live performances by talented artists.
Our team at The Virtulab was entrusted with the first draft of construction drawings for The Arch. Leveraging our game engine platform, Virtuworx, we meticulously crafted a 3D model of the structure, enabling users to explore the space and experience the zipline activities virtually. Drawing on insights gleaned from the virtual walkthrough, our team proposed crucial design revisions that ultimately led to the creation of an even more engaging and activity-packed venue.
Our 3D model also served as an invaluable tool for securing sponsorships, as we were able to visually demonstrate to potential sponsors how their branding could be strategically positioned throughout the structure. Additionally, we created an augmented reality (AR) model to facilitate productive discussions among stakeholders and produced videos based on the 3D model to guide construction workers through the building process.
In the end, our collaboration with Al Laith led to a refined design for The Arch that surpassed initial expectations. James Finnigan, COO of Al Laith, praised our contributions to the project, stating:
“The Virtulab played a pivotal role in shaping The Arch into the outstanding, multifunctional venue it is today. Their expertise in 3D modelling and virtual environments allowed us to optimise the design, enhancing both form and function. The team’s dedication and creativity were instrumental in bringing our vision to life, and we couldn’t be more thrilled with the final result.”
Our work on The Arch demonstrates our commitment to creating immersive, innovative, and engaging spaces that cater to a wide range of interests, while showcasing the power of virtual technology in shaping the future of architecture and entertainment.