Virtual Showrooms and Office Space

Digital twins with The Virtulab’s Virtuworx


The Virtulab, used its proprietary metaverse product, Virtuworx, to successfully transform two distinct business environments into immersive, interactive, and highly-functional digital twins. The first was a virtual showroom for Al Laith’s diverse range of event-industry products. The second, a digitally-replicated office space for Prommac, enabled effective hybrid work conditions.

The Challenges:

For Al Laith, the challenge was to exhibit a vast array of products and equipment to potential customers in an engaging, comprehensive, and realistic manner. Given the constraints of physical showrooms (space limitations, logistics, and lack of interactivity), a more innovative approach was required.

Prommac, on the other hand, needed to create an inclusive, collaborative, and functional workspace that could accommodate a hybrid work model. It needed to allow employees to work from home while still maintaining the familiarity and utility of the office environment.

The Solutions:

The Virtulab stepped Virtuworx, creating two tailored digital twins that accurately addressed the unique requirements of both Al Laith and Prommac.

For Al Laith, a virtual showroom was created, showcasing the company’s diverse offerings, including working-at-heights vehicles and speaker systems, tents, stages, and an array of cabins serving as ablution facilities and mobile offices. Virtuworx facilitated a fully-immersive experience, allowing users to walk around the showroom, interact with the showcased items, and appreciate their scale and functionality, all within a digital environment.

In Prommac’s case, their office was digitally replicated to the finest detail, producing a lifelike representation of their workspace. This enabled staff to have virtual meetings in the boardroom, fostering a hybrid work model to maintain the essence of physical meetings and collaboration while working remotely.

The Results:

Both Al Laith and Prommac experienced immediate benefits from their digital twins. 

Al Laith’s virtual showroom provided an innovative and engaging platform for potential clients to explore their offerings, leading to increased engagement and higher customer conversion rates.

Prommac, with its digital office space, fostered a more collaborative and efficient work environment for its remote employees. The hybrid work model enabled by Virtuworx contributed to higher productivity levels and overall employee satisfaction.


This dual case study illustrates the transformative power of digital twins in various business contexts. Whether it’s showcasing a wide array of products or creating a conducive remote working environment, The Virtulab’s Virtuworx platform provides solutions tailored to the unique needs of businesses.

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Client Testimonials

The team at Virtulabs get it. Rather than build another “pseudo 3D” virtual event platform, they’ve created a genuinely engaging platform that event organisers like me are proud to share with our clients. The level of customisation and robustness of Virtuworx has allowed me to be as creative as I want in my event proposals, and has helped me grow my business. I cannot wait to see what the team comes up with next.

Felix Sim

Co-Founder at Get Out!®️

The Virtulab team is committed to not only producing a better than expected result, but also work to extremely tight deadlines and have to date not disappointed.

Dany de Barros


The technological tools The Virtulab bring to the table have allowed us to revolutionise our service offering. They deliver first class results in short timeframes and working with them has been a real game changer for us and our clients.

Max Corfield-Moore

Serious Stages

The Virtulab are true experts in data processing. They offer huge value to SOARIZON customers, helping them to further streamline their end-to-end drone operations. The Virtulab team are dedicated and innovative, always looking for new ways to deliver the very best in digital data services.

Kayla Kerr

Marketing Lead at SOARIZON